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Promotional spending is nice and has proven to be an effective customer acquisition tool, but both sportsbooks and prediction markets would do well to emphasize bespoke experiences for clients because they’re looking for customization.

“Twelve percent of respondents have switched platforms because another offered personalization aligned with their interests, while 9% said recommendations based on their interests would make them more likely to try a prediction market,” concludes Fullstory.

The post 35% of Bettors Reduce Sportsbook Use Due to Prediction Markets appeared first on Casino.org.

How to play Candy Dreams Sweet Planet Bonus Buy

Relax Gaming has expanded its reach in the regulated gambling market in Denmark with the introduction of the Dream Drop product locally. The popular supplier and aggregator of award-winning content has signed a new partnership with FDJ UNITED. 

The partnership extends the feature to Unibet and Maria Casino, which are part of the FDJ UNITED group. Relax Gaming Jackpot Business Owner Alastair Smith has welcomed the opportunity to collaborate with the group on this launch, adding:

“We’re delighted to announce the launch of Dream Drop in another regulated market. The Danish player profile is an excellent fit for the unique jackpot experience that Dream Drop offers, and early results have exceeded expectations.”

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A pro-gaming political action committee has launched a campaign to persuade Allen County voters to approve a casino referendum on the November ballot.

Vote Yes for Allen County Casino recently unveiled a 90-second advertisement that promotes the possible economic benefits of bringing a gaming resort to Indiana’s third-most populous county.

The campaign claims that a casino in or near Fort Wayne, the second-largest city in the Hoosier State, could create 2,000 new permanent jobs and generate more than $100 million annually in new government revenue without raising taxes.