Jesters Riches

How to play Jesters Riches

iGaming was not the industry I set out to work in. Before 2021, I worked in finance and business – agro companies, management consultancy and investment funds, none of which were remotely linked to the industry.

In 2021, I joined an investment fund focused on startups harnessing AI and machine learning. In the process, I had a chance encounter with an iGaming investor. This sparked a conversation that would change the course of my career. He pointed out that iGaming was dramatically underutilising its data potential. There was an opportunity here, and once we began exploring it, the thread just kept unravelling.

I started out as an adviser with the Playa, but was appointed the company’s CEO in 2024, a position I did not expect to find myself in, but an opportunity I have embraced with open arms. As a company, we provide AI personalisation solutions to businesses, something that was totally new to the market.

About Jesters Riches

Play’n GO’s own framing points to the commercial logic behind the choice. “The Coin carries the game. It pays on the spot, it locks into Hold & Spin, it builds multipliers in Bonus Spins. Operators get a game players read quickly, and GO Ultra changes what the wheel can land,” said Magnus Wallentin, Games Ambassador at Play’n GO.

The observation about readability is the strategic point. Feature-dense slots can overwhelm newer players, and a shared trigger reduces the number of mechanics a player must track before understanding how the game rewards them.

The Coin also does more than open features. Six Coins open Hold & Spin with three Re-Spins, where Coins are the only symbols that can land. In that mode they lock into place, reset the respin counter with each new landing, and pay out their collected values when the respins run out. It’s a familiar Hold & Win framework kept intact rather than reinvented.

How to play Jesters Riches

How does anyone learn anything like this?

What is the point of life if you’re not allowed to live?

How is this insanity even happening?