Machina Prizematch

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August’s totals set a new record for ARC-reported and settled sales, reflecting the continued strength of the U.S. travel market and continued demand,” said Steve Solomon, ARC’s chief commercial officer. “The strong summer trends from June and July carried into August, with travel to both U.S. domestic and international destinations remaining steady from the prior month and above 2025 levels.”

Air travel is booming, but Las Vegas isn’t seeing the same lift, as tourism numbers remain turbulent.

Through July, the Las Vegas Convention & Visitors Authority (LVCVA) reported that visitor volume has rebounded only 0.5%. 2026 followed a difficult 2025, where visitation crashed 7.5%.

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Lottomatica and Cirsa have agreed a blockbuster merger that would create the second-largest listed gaming and sports betting operator in the world.

Announced on Wednesday, the all-share deal is expected to close in Q2 2027, forming a combined group with a pro forma adjusted EBITDA of around €2 billion ($2.3 billion).

Cirsa’s implied pro forma value, before synergies, corresponds to an multiple of approximately 6x its expected 2026 EV/EBITDA which will be between €800 million and €820 million, according to the operator’s most recent earnings.

What is Machina Prizematch?

That estimate arrives courtesy of Macquarie and is well ahead of the research firm’s previous estimate of $169 billion in 2026 taker volume.

Takers is a prediction market industry colloquialism for the market participants that swiftly fill buy and sell orders, thus removing liquidity from the marketplace. Conversely, makers are the market participants viewed as liquidity providers and professional or sharp money.

“Recent launches, including customizable same-game parlays (SGPs), further support our view that Prediction Markets (PM) are increasingly converging with traditional sportsbooks,” observes Macquarie analyst Chad Beynon. “As a result, we now estimate total US PM taker volume to reach $190 billion in 2026E (vs $169 billion prior).”